17 February 2005

Amazon Mystery Explained

The Muggles did it!

LONDON (Reuters) - Amazon UK has apologised after it sent an erroneous email to fans who had pre-ordered the next Harry Potter book, and hinted that Harry's nemesis Lord Voldemort might have been to blame.

The email said that "Harry Potter and the Half-Blood Prince" would not be immediately available from Amazon's supplier, and suggested that readers search for the book elsewhere.

"We assure you that howlers have been sent to the muggles responsible for this action and we are investigating the possibility that You-Know-Who may have been involved," the company said in a subsequent apology email to customers on Thursday.

The book will be delivered as promised on July 16 to the more than 100,000 UK fans who have pre-ordered it, Amazon UK said. "The Half-Blood Prince", published in Britain by Bloomsbury, is Amazon.co.uk's second-best seller five months before its release.


At least this explains why I got that email yesterday!

3 Comments:

Blogger Jenni said...

And it seems that Amazon got some free publicity out of the mix up as well. Hmm...

3:20 pm  
Blogger Melinda said...

You know, I was thinking the same thing ... I'm such a cynic.

3:33 pm  
Blogger g d townshende said...

I got an email, supposedly from Amazon, months ago, saying that the book wasn't going to get published at all. I can't remember the contents of the whole thing. This is like the second or third time this has happened in connection with this book. I think it's all a publicity stunt to hype up attention for the book just prior to its long anticipated release.

10:24 pm  

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